Knowing how to use people data to make sound business decisions is highlighted as core knowledge in the CIPD profession map. Data is one of four types of evidence that people professionals need to be comfortable with using (alongside professional expertise, scientific literature, and stakeholder views), and is part of the evidence-based practice core knowledge in the CIPD Profession Map.  

This guide defines what we mean by ‘people analytics’ and advises on practical steps you can take to find focus and approach an investigation to ensure it will add value. It also looks at how to build a people analytics strategy.

Please note, 'people data' in many instances will contain personal information that is protected by law. Practitioners should ensure that any processing of personal data is done in accordance with the legal requirements applicable in their jurisdiction. 

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